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Who We Are
CustomerImpact is a consulting and solutions provider, specializing in the design and deployment of customer feedback programs and dynamic dashboards. These innovative dashboards pull together key customer, operational, financial, and employee metrics from disparate data sources, delivering the right information at the right time to the right people, so they can make the right business decisions that will keep and grow customers.
Performance Management Improvements
The Need
Decisions made by executives, managers, and front-line employees across business units and regions all impact the company’s performance. In order to make the best decisions they need timely, relevant, and accurate information, which can come from a wide range of sources—different databases, spreadsheets, financial statements, customer survey applications. Companies typically are sitting on mountains of operational, financial, and customer data that is spread across many areas of the business and through numerous reporting tools.
The Solution--Personalized Dashboards
- Depending on the functional or business area, pertinent data may need to be pulled from more than one of these sources and integrated into a personalized dashboard that highlights the relationship between the key data elements.
- Customer feedback and behavioural data are critical components of the dashboard, driving the insights and actions that should be taken.In order to turn information into higher business performance, there are two vital components:
Selecting the Key Performance Indicators (KPIs) and metrics to display and track
- KPIs are quantifiable measurements that reflect critical success factors of the enterprise.hey reflect the corporation’s strategic goals and track progress in meeting them
- These measurements should be limited to those factors that are truly significant
CustomerImpact works with clients to select and define KPIs and the supporting metrics that are accessed through the dashboard’s drill-down capability.
Presenting the data in a way that conveys clearly the significant information
- Data has to be presented in the most visually arresting manner
- Best practices are applied in optimal use of color, placement of material on the screen, one-click filtered views (e.g., by product, by region), and presentation format (e.g., bar graphs, gauges)
CustomerImpact’s visualization experts collaborate with clients to build the most effective dashboards.


