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Ongoing analysis allows companies to continually refine their performance measures and deepen their understanding of the underlying drivers of economic performance. Ittner, Larcker, Harvard Business Review

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During recessions it’s more important than ever to remember that loyal customers are the primary, enduring source of cash flow and organic growth.

“How to Market in a Downturn,” John Quelch and Katherine Jocz, Harvard Business Review, April 2009

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04/06/2010	CustomerImpact Contributes Research Expertise to New Study of Social Media Usage and its Increasingly Significant Role in Purchasing Decisions Women Bloggers Heavily Involved in All Social Media, Seek Information and Advice Before Product Purchases
19/05/2010	CustomerImpact Launches Customer-Centricity Audit: Self-Assessment Tool That Tells Companies Where They Are on the Journey to True Customer-Centricity

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